Employee engagement has become a topic of much focus in the corporate world. Many organizational and human resource experts have invested multiple hours and dollars to create a culture of engagement in the work place. This might seem outside the realm of the small business owner (for this article we are defining a “small business” as those companies with more than 1, but less than 50 employees). In addition to understanding what employee engagement is, it is important for small business owners to understand why it is necessary for them to take steps to develop it within their business culture.
What is meant by employee engagement? I might be easier to describe what it is not. Employee engagement does not mean employee happiness or satisfaction. An employee might be happy and satisfied while at work, but that does not mean that they are engaged. Being happy or satisfied does not mean that they are working hard or productively and operating on behalf of what they know is best for the company. When an employee is truly engaged, they are emotionally committed to the company for which they work and are compelled to offer more of their capability and potential. And what is the return on investment for a small business owner to put the time and finances into developing a culture of engagement? Engaged employees provide higher quality service, which leads to, improved customer satisfaction which results in, increased sales and profits.
So how does one create a culture of engagement? Here are 5 simple entry points to get you started:
Nikki Stansfield is trained as a professional coach and loves to support anyone who wants to intentionally create something meaningful within their professional lives.